In the global world we live in these days we have access to fashion from all over at the click of a button. We can buy online from a fancy website and often pay attention only to the price - never really considering the origins of the product or where that money is going to. We often compromise on quality and go for the cheapest option while the manufacturer hides behind that computer screen and the pretty colours, but if we knew the real cost (I am not talking about money) I think things would be very different. When I first heard about NNCY they stopped me in my tracks! A new local label born in Melbourne; incorporating their local experiences of our beautiful city and the Australian way of life into their unique fashion pieces.
It wasn't just the designs that caught my eye though. The NNCY website had two links that spoke to me even more than their 'Shop Now' button; their "Behind the Scenes" and "Ethical Story" pages. Every part of the process from the initial design to the fabric sourcing and manufacturing has been carried out in Melbourne using Australian industry workers. It is an honest brand that steers clear of exploited working conditions that the fashion industry is (unfortunately) typically involved in. It makes me happy to know they are an ethical alternative and that supporting the brand means supporting the local industry.
NNCY's designs are beautiful too! An emerging blend of grunge and chic; each piece is designed to be relevant but distinctly unique. I love quite a few of their pieces and I think the photos (the clothes, really) speak for themselves. I wouldn't say it is grunge per se because I don't think I have that in me, but there is a beautiful subtle balance in their designs that brought out a different side in me and that is exactly what I am talking about! The perfect match for my colourful Louboutin spikes?
NNCY has goals to raise awareness for ethical manufacturing to assist the Australian-made fashion industry and ultimately open their own factory in Melbourne; to use local skills and labour and even help those subjected to harsh conditions overseas by offering them local ethical employment. I would happily support their cause!